Graphic Design and Layout
Package Designs

Project: Package Designs

Client: Saturnian 1 Sport

My Part: Freelance Artist. Responsible for development, concept through completion. Developed concept, wrote copy, created final art and created layout for production. **Special note: This photo is a composite of individual product photos.

Challenge: Create Package Designs for TD Line of Toys.

Solution: I Came up with a fun way to not only hold each toy but to display it so it can be seen. Using bright colors on a contrasting background will show the product and allow it to stand out from similar products.

Results: From the original release of the toys the Tie Dye line of toys has grown to almost 100 different and unique toys. All with the packaging following the same theme.

Software: Adobe Illustrator used to create graphics and illustrations. Adobe Photoshop was also used to create graphics and enhance illustrations. QuarkXpress was used for final layouts.

Package Layout

Project: Package Layout

Client: Saturnian 1 Sport

My Part: Freelance Artist. Responsible for development, concept through completion. Developed concept, wrote copy, created final art and created layout for production.

Challenge: Create a package layout for TD Fun Gripper Football that will keep the theme of the other products but also hold a football without inserts.

Solution: Using bright colors on a contrasting background will show the product and allow it to stand out from similar products. It was my original idea to place a hole on each side of the box to keep the football in place and centered. This has become an industry standard with all manufactures.

Results: The demand for this football has grown to the release of several sizes and now the imprinting of collegiate logos.

Software: Adobe Illustrator used to create graphics and illustrations as well as the layout. Adobe Photoshop was also used to create graphics and enhance illustrations.

Basketball Game

Project: Basketball Game

Client: Saturnian 1 Sport

My Part: Freelance Artist. Responsible for development, concept through completion. Developed concept, created final art for production.

Challenge: Create a package layout for Fun Gripper Basketball Game that will keep the theme of the other products and generate excitement.

Solution: Using elements from other packaging in the toy line and a series of action graphic illustrations I made a composite with a basketball theme.

Results: The release of the game came with great success and a smaller game was developed for younger children.

Software: Adobe Illustrator was used to create graphic illustrations and Adobe Photoshop was used to composite and enhance. QuarkXpress was used for final layouts.

K Straw

Project: K Straw

Client: Kmart Corporation

My Part: Lead Graphic Artist. Responsible for development of final art for publication.

Challenge: Design a K Crazy Straw to be Composited With a Vanilla Coke Bottle for a USA Today ROP.

Solution: Working from a Creative Directors sketch I created a crazy Straw using a 3D application and export it as a photoshop document to preserve all its properties. this made it relatively easy to composite it with the photo of the coke bottle taken earlier.

Results: The composited photo was placed in a national full page ad in USA Today.

Software: Adobe Illustrator was used to create the straws original outline. Strata Studio Pro 3D was used to create the 3D model and Adobe Photoshop was used to do the final composite image.

Corporate Identity

Project: Corporate Identity

Client: Meridian Advertising

My Part: Lead Graphic Artist. Responsible for development, concept through completion. Developed concept, created final art for production.

Challenge: Concept for Corporate Identity Image.

Solution: Using samples of art given to by an art director, I pulled the features I thought would work well together as well as adding imagery of my own to create a photo composite.

Results: I was awarded an internal design certificate for the creativity of the final image.

Software: Adobe Illustrator was used to create basic artwork then exported to Adobe Photoshop for final compositing.

DVD Ad

Project: DVD Ad

Client: Kmart Corporation

My Part: Lead Graphic Artist. Responsible for development, concept through completion. Developed final art for publication.

Challenge: Create a Composite Image for use in a DVD Ad for Kmart working from a designers sketch.

Solution: Working from a designers sketch I used a black and white Polaroid and a Stock Photo image to create this dynamic composite. Keeping in mind the message Kmart wanted to deliver, new, exciting, electrifying selections.

Results: The composited photo was placed in a national 1/2 page ad in USA Today. I was also awarded an internal design certificate for the creativity of the final image.

Software: Adobe Photoshop was used to create the composite image.

NASCAR Mock-Up

Project: NASCAR Mock-Up

Client: Kmart Corporation

My Part: Lead Graphic Artist. Responsible for development, concept through completion. Developed final art for publication.

Challenge: Create a Graphic composite of the Kmart NASCAR for a NASCAR Ad.

Solution: Based on an artist rendering I Used the original Route 66 car as a base I used Photoshop to white out the car, duplicate the paint scheme and apply graphics. The as a final step reproduce the highlights and shadows.

Results: The image of the car was used in several ads in multiple markets nation wide.

Software: Adobe Photoshop was used to recreate the car based on a sketch. Adobe Illustrator was used to recreate the cars graphics.

Caddy Concept

Project: Caddy Concept

Client: Meridian Advertising

My Part: Lead Graphic Artist. Responsible for development, concept through completion. Developed final art and created layout for publication.

Challenge: Concept for 2003 Caddy Awards Book Cover.

Solution: Going from an art directors idea of a medical slide. I created a biological atmosphere of sperm cells swimming around an egg using 3D software. Researching some medical slide images I created enhancements such as the dying to give it a more technical and somewhat realistic look.

Results: The cover was submitted to the Caddy committee and it did finnish in the top five.

Software: Adobe Illustrator was used to create outline art for 3D rendering. Strata Studio Pro 3D was used to create the 3D model and render out the base image. Adobe Photoshop was used to enhance the original image and QuarkXpress was used to do the final layout.